Consumer Behavior
Digital Marketing
Integrated Marketing Communications
Services Marketing
Research Methodology
PUBLICATIONS
1. Indwar, R.G., & Mishra, A.S. (2021). Emoji – Can it reduce post-purchase dissonance? Journal of Strategic Marketing. (ABDC - A)
2. Mishra, A., Indwar, R.G., & Samu, S. (2021). If Tomorrow Never Comes: The impact of Anxiety, Materialism, and Attitude on Consumption Behavior in a Pandemic. Journal of Consumer Marketing, 39(3), 294-305. (ABDC – A)
WORKING PAPERS
1. Indwar, R.G., & Mishra, A.S. (2021). Social presence of brands during uncertainty and its impact on brand advocacy. Targeted Journal – Journal of Retailing and Consumer Services. (Work-in-progress)
2. Indwar, R.G., & Soni, M.J. (2021). Fake News: Impact on Digital Banking Adoption and Usage. Targeted Journal – International Journal of Bank Marketing (Work-in-progress)
CONFERENCES
1. Indwar, R.G. & Mishra A.S. (2024). Customer Retention in Service Firms: How Emojis could be Leveraged?, 9th PAN IIM World Management Conference-2023, Samabalpur, 22-24 January, 2024.
2. Indwar, R.G. (2023). Luxury Products Purchase Anxiety: How Communication Helps?, ISDSI-Global 2023 conference, Ranchi, 27-29 December, 2023.
3. Indwar, R.G., & Soni, M.J. (2021). Fake News: Impact on Digital Banking Adoption and Usage, 15th Nasmei International Marketing Conference, Chennai, 21-22 December, 2021[Extended Abstract]
4. Indwar, R.G. & Mishra, A.S. (2023). Can emojis aid in service recovery efforts?, 2023 Winter AMA Conference, Nashville Tennessee, 10-12 February, 2023 [Extended Abstract]
Event management (Festivals, Official Celebration etc.),
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