Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Analytics.
Research
Publications
A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), “Going Green and Staying Loyal: How Different are Generation Z Travelers towards Green Brand Loyalty of Hotels”, Tourism Review (Emerald), (Indexed in Scopus, SSCI, ABS and ABDC – ‘B’)-
A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), “Sharing More Owning Less: How Consumer Minimalism Drives Sharing Economy”, Journal of Promotion Management (Taylor and Francis), (Indexed in Scopus, and ABDC ‘B’)
A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), “Cutting the Clutter: How Minimalism Drives Customer Citizenship Behaviour withing the Sharing Economy Based Services”, Kybernetes (Emerald), (Indexed in Scopus, SCIE, and ABS)
A.K. Fazeen Rasheed, Nandukrishna T. Ajith (2023), “Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction Sharing Economy Apps”, Journal of Global Marketing (Taylor and Francis), (Indexed in Scopus, ABS and ABDC ‘B’)
A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), “Cutting the Clutter: How Minimalism Drives Customer Citizenship Behaviour withing the Sharing Economy Based Services”, Journal of Hospitality and Tourism Insights (Emerald), (Indexed in Scopus, ESCI and ABDC “C”)
Conferences
A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), “The role of consumer minimalism in the purchase intention towards sharing economy-based services”. Global Virtual Symposium organized by Shidler College of Business, Hawaii, USA. (March 2023)
A.K. Fazeen Rasheed, D. Yogendran, Aubin Abbas Mundol (2020), “Factors Influencing Green brand Loyalty and Green Purchase Behavior” AIMS- International conference at IIM – Kozhikode, (Jan 2020)
A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2022), “How does consumer minimalism contribute to tourists’ sustainable consumption practices?” 2nd PRISM Conference at IIM – Nagpur (Nov 2022)
A.K. Fazeen Rasheed, (2020), “Application of Theory of customer-based brand equity on Green Marketing: Moderating role of Brand credibility”. International Conference on Marketing, Technology & Society at IIM- Kozhikode (December 2020)
