Cinque Terre

Assistant Professor I of Commerce

Email: siddharth@xim.edu.in
Phone: 0674-2373618

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Teaching

Sales and Distribution Management, Principles of Marketing, Marketing Management, Digital Marketing, Social Media Marketing, Project Management, Research Methodology (RM-1), Research Methodology (RM-2), Research and Publication Ethics, Advance Marketing Management, Marketing Analytics

Research

Technology and Management, Social Science, Health Science, Developmental and Policy Studies

Articles

  • Optimization of Flexible Manufacturing Production Line System Based on Digital Twin,  Ramkumar, G., Misra, S., Babu, G.R., ...Siddi, S., Kumar, J.S., SN Computer Science, 2023, 4(5), 563
  • Empirical test of the moderating role of proactive personality and mediating role of developmental idiosyncratic deals on managing job content plateau, Prakash Jena, B., Choudhary, A., Misra, S., Kumar Pal, M., Organizatsionnaya Psikhologiya, 2023, 13(3), pp. 54–73
  • Achieving organizational effectiveness of MNCs through People: evidence from India and Mozambique, Jha, N., Pereira, R., Misra, S., Industrial and Commercial Training, 2022, 54(2), pp. 357–376
  • The nexus between diversity management (DM) and organizational performance (OP): mediating role of cognitive and affective diversity, Showkat, S., Misra, S., European Journal of Training and Development, 2022, 46(1-2), pp. 214–238
  • HRD indicators and branding practices: a viewpoint on the employer brand building process, Itam, U., Misra, S., Anjum, H., European Journal of Training and Development, 2020, 44(6-7), pp. 675–694
  • Gst’s effect on start-ups: Topsis approach on compliances, cost and tax factors, Arun Prakash, G., Sushmasree, R., Alice, R., Muthulakshmi, S., Misra, S., International Journal of Control and
  • Female infanticides and foeticides: A cognizance or an ignorance, Giri, S., Mundra, R., Gupta, A., Chakraborty, S., Misra, S., International Journal of Psychosocial Rehabilitation, 2019, 23(3), pp. 917–936
  • Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP), S Misra, RK Panda, Marketing Intelligence & Planning, 2017, 35 (1), pp. 40-61      
  • Venture capital investment choice: multicriteria decision matrix, S Mishra, D Bag, S Misra, The Journal of Private Equity, 2017, pp. 52-68
  • Scale transformation of analytical hierarchy process to Likert weighted measurement method: an analysis on environmental consciousness and brand equity, S Misra, RK Panda, International Journal of Society Systems Science, 2017, 9 (3), pp. 242-255

Review

  • Fintech and disruptions: An impact assessment, Parameshwar, H.S., Sruthie, A., Cisse, M., Ajay Kumar, M., Misra, S., Journal of Critical Reviews, 2019, 6(6), pp. 89–97

Book Chapter

  • Personalized Product Recommendation and User Satisfaction: Reference to Industry 5.0, Patnaik, P., Nayak, P., Misra, S., Advanced Research and Real-World Applications of Industry 5.0, 2023, pp. 102–128

Conference Paper

  • Introduction of Virtual Environment with Learning Personalized Content Recommendation for Realistic Avatar Creation in Online Platform using Machine Learning, Basi Reddy, A., Harichandana, B., Misra, S., Nagendra, K.V., Anandaraj, S., Proceedings of the 2023 2nd International Conference on Augmented Intelligence and Sustainable Systems, ICAISS 2023, 2023, pp. 540–545
  • Impact of country-of-origin image on brand equity: A study on durable products in India, RK Panda, S Misra, Procedia-Social and Behavioral Sciences, 2014, 150, pp. 494-499

Hobbies

Playing Cricket, Sketching, Driving and Travelling