Services Marketing, Customer Relationship Management, Principles of Marketing, Customer Experience Management

Publications

Case "SUPARSHVA SWABS INDIA: GROWTH AFTER COVID-19" published by Ivey Cases 2023, Product No. W31120. 

Abraham, B., Sarkar, S. and DasGupta, K. (2023), "Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 17 No. 4, pp. 564-584. https://doi.org/10.1108/IJPHM-02-2022-0018

 Linking political brand image and voter perception in India: A political market orientation approach, Journal of Public Affairs , ABDC : B , ABS : 1 2021, JOURNAL:

Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review, Journal of Internet Commerce , ABDC : B , Web of Science , Scopus

An exploratory case study focusing on the creation, and development of a new political brand: The case of Aam Aadmi Party, Journal of Public Affairs , ABDC : B , ABS : 1 Vol20,Issue 1

Dasgupta, Krishna (2013)"Marital Roles and Sex Role Orientation in Consumer Decision Making: A Study of Indian Married Couples”, Vilakshan Vol 10 No. 1

 Dasgupta, Krishna (2010)" 'Dynamics of Marital Roles in Consumer Decision Making in Indian Households”, Management & Labour Studies Vol. 35 No. 209-225

 Dasgupta, Krishna (2009)" Changing Paradigms of Luxury Consumption in India: A Conceptual Model" SAJM,Vol 16.No.4

 Dasgupta Krishna and Murthy G.K (2008) “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight”, “India in the Emerging Global Order A Collection of Selected Papers” presented at the 5th International Conference of the Academy of International Business, India. Published by Tata McGraw Hill

Dasgupta, Krishna (2004). “Dimensions of Marital roles in Consumer Decision Making” in Pratibimba.The Journal of Decision Makers. • Dasgupta,Krishna and Panda Subhamaya (2003).

“Indian Retailing: A Complete Metamorphosis” in C.M.S.-Management Review. Book Review ,Vilakshan: The XIMB Journal of Management. Sep2014, Vol. 11 Issue 2, p171-176. 6p

Conferences Offered training on Customer Delight: The ultimate Goal, part of MADHYAMA 1 program of IOCL Attended FDP on Structural Equation Modelling at IMI, Bhubaneswar, September 2016

•Paper on “Towards The Sustainable Customer Relationship Management: A Cross Framework Analysis" accepted for 2013 Annual Conference of the Emerging Markets Conference Board , South Africa, ICDCM 2010 ,organised by XIMB from Dec 16th to 18th, presented paper on "Public Private Partnership health in Rural India"

“Dynamics of Marital Roles in Consumer Decision Making” IBSA ICON 2007 organized by ICFAI Ahmedabad, from 27th to 29th December in 2nd International Conference in Globalization: Opportunities & Challenges.

• “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight” at the International Conference on India in the Emerging Global Order”, at AIB-India Conference 2007 organized by XIMB Bhubaneswar from 29th-31st January 2007

• “Impact of Changing Culture on Women of India : A Psychographic Study” at the International Conference on Changing Marketing Paradigms in Emerging Economy, ICMPEE 2005 organized by IIM Ahmedabad during January 11th to 13th Changing Paradigms of Luxury Consumption in India: A Conceptual Insight” on the occasion of the 17th AIMS Annual Convention on “Management 2025 – New Paradigms for India’s Competitiveness” from August 28th – 30th , 2005, organized by ICFAI Business School, Hyderabad.

Watching serious comedy and realistic bollywood movies.