Principles of Marketing, Social Marketing, Customer Relationship Management, Retail Marketing, Sales and Distribution Management, Marketing Communication,

Research Interest: Advertising, Branding, Social Marketing, Smartcity Branding, Ride-hailing Branding, Healthcare Marketing, CRM, SDM, Digital Marketing Experience 

Research Paper Published:

1. Mohanty, S.K., & Das, R.C. (2021).Service Experience and Customer Satisfaction in Offline and Online Services: A Study on Traditional Apparel Retail in Odisha. Orissa Journal of Commerce. 42(4), 74-91. DOI: https://doi.org/10.54063/ojc.2021.v42i04.06 (UGC Care List)

2. Dash, A., & Mohanty, S. K. (2023). Technology readiness and the older citizen’s acceptance of m-health services in India. Digital Policy, Regulation and Governance, 25(2), 169-183. https://doi.org/10.1108/DPRG-11-2022-0126 (SCOPUS, ABDC B)

3. Dash, A., & Mohanty, S. K. (2023) “The mediating effect of firm's corporate reputation and sustainability practices in translating CSR into competitive performance in Indian ESG companies”, Society and Business Review (Accepted for Publication) https://doi.org/10.1108/SBR-02-2023-0045 (SCOPUS, ABDC B)

4. Mohanty, S.K. & Dash, P.C. (2023)"The Moderating Effect of Participation on Community Identity in Cultural Festivals: A Post-Pandemic Reality Check”  Journal of Convention & Event Tourism (ahead of print) (SCOPUS, ABDC B) https://www.tandfonline.com/doi/full/10.1080/15470148.2023.2231626

 

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