Shabana Chandrasekaran, R. V. ShabbirHusain & Balamurugan Annamalai, (2024): Social media content strategy for DMOs: examining linguistic style in times of crisis, Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2024.2339297

R.V., S., Annamalai, B. and Chandrasekaran, S. (2024), "Consumer behavior in Islamic banking: a systematic literature review and agenda for future research", Journal of Islamic Marketing, (ahead-of-print) https://doi.org/10.1108/JIMA-06-2023-0195

ShabbirHusain, R.V., Chandrasekaran, S. and Annamalai, B. (2023). Global multi-sport events: Content strategy for driving fan engagement on Twitter, Sport, Business and Management: an International Journal. Link: https://www.emerald.com/insight/content/doi/10.1108/SBM-10-2022-0094/full/html

ShabbirHusain, R.V., Pathak, A.A., Chandrasekaran, S. and Annamalai, B. (2023), "The power of words: driving online consumer engagement in Fintech", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. Link: https://doi.org/10.1108/IJBM-11-2022-0519

Annamalai, B., Chandrasekaran, S. and Pathak, A. A. (2023). Driving citizen engagement through Twitter: The case of COVID-19 vaccination drive in India. Journal of Public Affairs, e2858. Link: http://dx.doi.org/10.1002/pa.2858

Chandrasekaran, S., Shabbirhusain R.V. and Annamalai, B. (2022). Social media and Tourism: a cross-platform study of Indian DMOs. Current Issues in Tourism, 1-18. Link: https://www.tandfonline.com/doi/abs/10.1080/13683500.2022.2142098