Cinque Terre

Assistant Professor of Marketing

Email: nirali@xim.edu.in
Phone: 0674-6647-522

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Journal Publications

Nirali Shah, 2018, The political economy of branding: khadi, colonialism and Indian nationhood, Emerald Publishing Ltd.: United Kingdom (ABDC-'C' Category) (Scopus Index)

Nirali Shah, 2005, Restrictions & reasons for retro marketing in Indian scenario, Loyola Institute of Business Administration: India

Nirali Shah, 2004, Retro marketing in India, Saurashtra University: India

Nirali Shah, 2003, Impact of WTO: with special reference to industries in Saurashtra region, Amity Business School: India

Case

Tinyshiny miniature cooking: Can it have a more effective social media presence?

Mala Srivastava, 2006, Excel Exports: The dilemma of entering domestic market, Case Center: United Kingdom

Nirali Shah, 2006, Has Jet Airways missed the flight?: A case study on bought out of Sahara Airlines by Jet Airways], Strategic Management Forum: India

Mala Srivastava, 2003, Excel Exports: The dilemma of entering domestic market, Prestige Institute of Management and Research: India

Mala Srivastava, 2003, Tri Star International ventures into U.S. market, Prestige Institute of Management and Research: India

Conference Publications

, 2020, Issues in developing urban resilience ,

Book Chapter

Aashish Deshpande, 2006, Marketing in the New Global Order Challenges and Opportunities, Excel Books: India