Ibha Kumar, 2019, "Beyond basic: A Temporal Study of Curriculam Changes in a First-year Communication Course., IJRMS , India

Md. Washim Raja, , 2018, Multi-Item scale construction to measure consumers' attitude toward advertising music, Francis Taylor online

Kumar, Ibha & Sandip Anand, 2013, Brand Dynomo: Challenges in Communication for OTC Branding. , Vilakshan, XIMB Journal of Management, Vol.10, No.1, March 2013

Anand. S., I. Kumar & Maurya, U., 2013, Limits to Transparency in Corporate Communication: A Reflection on need to embrace sacred in secular space of B-schools, IPAM The Marleting School

Anand,S, & I Kumar, 2013, Women consumer segmentsof health services in Urban India:A Reflextion on'sense of service' in Serveice Industry., Jindal Journal of Business Research (Sage Publication) Vol.2 No.1 June 2013

Anand. S., and I. Kumar, 2008, Integration of G-Branding in Corporate Communication Strategy: An Empirical Investidation, India

Sandip Anand & B.P. Patra, & Ibha Kumar, 2007, Cognitive Justice for Consumers: Mediation through Efficiency of Information Exchanges., International Conference on Marketing and Society. Indian Institute of Management, Kozhikode.

Ibha Kumar & Sah Prajapati, 1995, Expressions of Politeness and Expressions of Gratitude, INDIAN linguistics, Vol. 56, Nos. 1-4.

Ibha Kumar & Sah Prajapati, 1994, Why are we polite?, International Journal of Dravidian Linguistics, Vol. 23, No.1.

Anand. S., and Kumar, I (Eds.), 2012, "Selected Papers in Developmental Studies: A Key Challenge", Lap Lambert Academic Publishing, Germany.

Anand,S, Kumar, I. & Srivastava, A. (Eds,), 2011, "Challenges of the Twenty-First Century:A trans-disciplinaryPerspective", Macmillan, New Delhi. India

Ibha Kumar , 2001, Expressions of Politeness and Gratitude: towards a General Theory, Munshiram Manoharlal Publishers, New Delhi.

Ibha Kumar , 2008, An Indian Perspective to Management Education in the Global Era" in "India in the Emerging Global Order, Tata McGraw Hill. New Delhi