Cinque Terre

Adjunct Faculty of Strategy and General Management

Email: smeeta@xim.edu.in
Phone: +91-674-6647777

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Journal Publications

Mishra, S. (2023). Living with Sjögren’s Syndrome: An Analysis of YouTube Vlogs on the Autoimmune Disease, Health Communication, https://doi.org/10.1080/10410236.2023.2261734

Mishra, Smeeta, 2021, Looking for Medical Advice in Everyday Digital Spaces: A Qualitative Study of Indians Connecting with Physicians on Facebook, Sage

Mishra, Smeeta, 2021, Disclosing sexual abuse on a news website: a qualitative study of affective narratives, Taylor & Francis, United Kingdom

Mishra, S, 2019, Uber’s entrepreneurship discourse and its neoliberal appeal: Analysis of coverage in English-language dailies in India., Taylor & Francis, United Kingdom

Mishra, S, 2019, Configuring terrorism in the age of ISIS: The New York Times’ coverage of the 2015 Beirut and Paris attacks, Sage, United Kingdom

Mishra, S, 2019, Remarriage in India: Online presentation strategies of men and women on an Indian remarriage website. , Sage, India

Mishra, S, 2018, When patients connect with physicians on Facebook: Physician perspectives on benefits, challenges, and strategies for managing interaction. , Springer, Germany

Mishra, S, 2018, Performances of the online self for networked audiences: An introduction to the Special Issue., Sage India

Mishra, S, 2016, Media convergence: Indian journalists’ perceptions of its challenges and implications. , Sage, United States

Ismail. A., 2016, Violence against women digitized: An analysis of Times of India online videos after the Delhi Gang Rape, M. Bastas Publishing

Mishra, S, 2015, Saying ‘Sorry’: The role of apology in online crisis communication in India. As part of a colloquium titled “Social Media: The New Mantra for Managing Reputation.” , Sage India.

Mishra, S, 2015, Corporate Response Strategies: Indian Brands Manage Negativity on Social Media, , Amity University

Mishra, S, 2014, Family honor, cultural norms and social networking: Strategic choices in the visual self-presentation of young Indian Muslim women, Masaryk University Press, Czech Republic

Belair-Gagnon, V., , 2014, Reconstructing the Indian public sphere: Newswork and Social Media in the Delhi Gang Rape case, Sage, United States

Mishra, S, 2013, Self presentation in online environments: A study of Muslim Matrimonial Profiles. , Routledge, United States

Mishra, S, 2011, Executive blogging: What do Indian corporate heads blog about and why?, Amity University

Shirazi, F. , 2010, Young Muslim women on the face veil (niqab): A tool of resistance in Europe but rejected in the United States, Sage, United States

Mishra, S, 2010, Islam in Cyberspace: South Asian Muslims in America Log In, Taylor & Francis, United Kingdom

Mishra, S, 2010, Hybrid identities: American Muslim women speak, Routledge, United Kingdom

Ismail, A, 2009, In the Eye of the Occupier: News Coverage of Iraq War “Terrorism” in the New York Times and The Times of India. , Routledge, United Kingdom

Mishra, S , 2009, Connecting the dots: The way forward. Part of a colloquium titled ‘Gender and Workplace Experience.’ , Sage India.

Mishra, S, 2008, Islam and democracy: Comparing post-9/11 representations in the U.S. prestige press in the Turkish, Iraqi and Iranian contexts. , Sage, United States

Mishra, S, 2007, “Liberation” vs. “purity”: Representations of Saudi women in the American press and American women in the Saudi press. , Taylor & Francis, United Kingdom

Mishra, S, 2007, “Saving” Muslim women and fighting Muslim men: Analysis of representations in The New York Times., , Department of Communication and Creative Arts, Purdue University Calumet

Case

Mishra, S, 2014, Flipkart Says Sorry” with product number 914-037-1, ECCH (European Case Clearing House).

Conference Publications

, 2021, Mishra, S. Sexual abuse narratives online: A thematic analysis,

, 2018, Mishra, S. & Jayakar, K. (2018, October). Seeking Second Chances: Online Presentation Strategies of Men and Women on an Indian Remarriage Website. ,

, 2018, Mishra, S. & Bathini, D. Uber in India: A Critical Discourse Analysis of the Entrepreneurship Discourse in the Media. ,

, 2018, Mishra, S. When Patients Connect with Doctors on Facebook: An Analysis of Doctors’ Perspectives. ,

, 2014, Mishra, S. & Ismail, A. Violence Against Women Digitized: An Analysis of Times of India Online Videos After the Delhi Gang Rape.,

, 2012, Basu, S. & Mishra, S. Images of the Body at the Interface: Young Indian Muslim women and Social Networking Sites.,

, 2011, Mishra, S., Monippally, M.M. & Jayakar, K. (2011, August). Self Presentation in Online Environments: A study of Indian Muslim Matrimonial Profiles. ,

, 2011, Mishra, S. Executive Blogging: What do Indian Corporate Heads Blog About and Why? ,

, 2009, Mishra, S. & Semaan, G. (2009, November). Muslim Matchmaking on the Web: South Asian Muslims in America Narrate their Spouse-search Stories. ,

, 2007, Framing Islam and democracy: A content analysis of representations in the U.S. prestige press from 1985-2005. As part of a panel “Covering religion and politics: Morality, media frames and public opinion.”,

, 2006, Mishra, S. "Saving" Muslim women and fighting Muslim men: A comparative analysis of representations in The New York Times. As part of the panel ‘“Saving women in postcolonial contexts: Exploring the entanglements of liberal, feminist and develop,

, 2005, Mishra, S. Democracy delivery: How do The New York Times and the Arab News frame American policy of promoting democracy in the Middle East? ,

, 2004, Mishra, S. Confronting gazes: Framing of Saudi women in the American press and American women in the Saudi press.,

, 2003, Mishra, S. Probing America’s dependence on Gulf oil.,

, 2003, Mishra, S. Are you reading the same old stories? Analysis of news coverage before and after 9/11.,

, 2003, Mishra, S., Zhou, J., Sullivan, T., Poindexter, P. Concern about future terrorist attacks: The impact of age and news media use on level of concern.,

Book Authored

Smeeta Mishra, 2021, Digital Cultures, Routledge Focus

Mishra, S, 2014, Online Communication Strategies for Managers, McGraw Hill Education, India.

Book Chapter

Mishra, S, 2019, In Rao, S. (ed.) Indian Journalism in a New Era: Changes, Challenges, and Perspectives. , Oxford University Press.

Mishra, S, 2013, In McDonald, C. E. & Sellers-Young, B. (Eds.). Bellydance Around the World: New Communities, Performance and Identity., Jefferson, NC: McFarland Publishers.

Mishra, S, 2008, In P. Poindexter, S. Meraz & A. Schmitz Weiss (Eds.). Women, Men, and News: Divided and Disconnected in the News Media Landscape , New York: Taylor & Francis.

Articles in Newspaper

Prof. Smeeta Mishra, 2021, Mishra, S. COVID-19 Prevention Campaigns Must Shift Focus To Promote Compliance. The Wire, The Wire

Prof. Smeeta Mishra, 2020, COVID-19: What About the Concerns of People With Chronic Respiratory Ailments? The Wire. Nov. 19,

Dr. Smeeta Mishra, 2020, Mishra, S. Awareness Campaigns on COVID-19 Must Address Indian Socio-Cultural Factors. The Wire. March 26.,

Dr. Smeeta Mishra, 2020, Mishra, S. Before You Dial a Doctor, Check If Telemedicine Is Really for You. The Wire. May 4.,

Dr. Smeeta Mishra, 2013, Bélair-Gagnon, V., Mishra, S., & Agur, C. Emerging Spaces for Storytelling: Journalistic Lessons From Social Media in the Delhi Gang Rape Case. Nieman Journalism Lab. Harvard University.,