Raja, M. W., Allan, D., Bandyopadhyay, C. (2024) Musical Retail Therapy: Toward a Conceptual Framework on the Impact of Musical Elements on Consumer Mood, Attention, and Decision-Making. Marketing Intelligence & Planning, Accepted

Raja, M. W., Anand, S., & Allan, D. (2023). Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention. Journal of International Consumer Marketing. 35 (5), 486–501. DOI:https://doi.org/10.1080/08961530.2023.2176398

Raja, M. W., Anand, S., & Kumar, I. (2020). Multi-item scale construction to measure consumers’ attitude toward advertising music. Journal of Marketing Communications, 26(3), 314-327.

Raja, M. W., Anand, S., & Allan, D. (2020). “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing, 32(5), 383-399.

Raja, M. W., Anand, S., & Allan, D. (2019). Advertising music: An alternative atmospheric stimulus to retail music. International Journal of Retail & Distribution Management, 47 (8): 872-892.