Cinque Terre

Professor of Marketing

Email: sray@xim.edu.in
Phone: +91-674-6647994

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Journal Publications

Das, A., & Ray, S. (2024). Techno-humane futures in the global south: lessons from Professor Shonku. Technovation, 132, 102987.

1. Trehani N. Ali, Ray, Subhasis, Roy Sanjit, Gruner L. Richard, Appio P. Francesco. (2024). “Decoding AI readiness: An in-depth analysis of key dimensions in multinational corporations,” in Technovation https://doi.org/10.1016/j.technovation.2023.102948 (ABDC A)

Ray, Subhasis & Dubey, Ritesh. 2023. Bending the Linear Economy to Circular. Amplify. Vol. 36, Issue 10. 42-46 (A journal of Arthur D Little)

T. Khvatova, F. P. Appio, S. Ray and F. Schiavone, "Exploring the Role of AI in B2B Customer Journey Management: Towards an IPO Model," in IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2023.3284532.

Ray, Subhasis, and Lipsa Nayak. 2023. "Marketing Sustainable Fashion: Trends and Future Directions" Sustainability 15, no. 7: 6202. https://doi.org/10.3390/su15076202 Publisher- MDPI No. of Authors- 2

Leal Filho, W., Salvia, A. L., Ulluwishewa, R., Abubakar, I. R., Mifsud, M., LeVasseur, T. J., ... & Farrugiay, E. (2022). Linking sustainability and spirituality: A preliminary assessment study in pursuit of a sustainable and ethically correct world. Journal of Cleaner Production, 135091. Publisher- Elsevier No. of Authors- 23

Ranjit Voola, 2022, How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research. , Sage UK

M Deniz Dalman, 2021, To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes, Emerald UK

Archana Preeti Voola, 2021, Social inclusion of migrant workers in a pandemic: employing consumer vulnerability lens to internal Indian migrant experience, Emerald UK

Ranjit Voola, 2021, B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review, Elsevier

Chinmoy Bandyopadhyay, 2020, Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning, Taylor Francis

Chinmoy Bandyopadhyay, 2019, Social Enterprise Marketing: Review of literature and future research agenda, Emerald Publishing

Walter Leal et al, 2019, The role of higher education institutions in sustainability initiatives at the local level, Elsevier, ABDC A

Chinmoy Bandyopadhyay, 2018, Responsible Marketing- Can Social Enterprises Show the Way, Taylor & Francis

Helene Cherrier, 2017, Social Entrepreneurship: Creating Value in the Context of Institutional Complexity, Elsevier Netherlands

Anindo Bhattacharya, 2016, Indian Philosophical Issues- Relevance to Contemporary Management , Springer Germany

Ray Subhasis, 2012, CSR, resettlement, rehabilitation and communit involvement, Routledge

Ray Subhasis, 2009, Sustainable project management (and closure): The case of Rio Tinto at Kelian, ICFAI Journal of Environmental Economics

Ray Subhasis, 2008, Corporate Social Responsibility: Shell at Sakhalin, John Wiley

Ray Subhasis, 2006, Community education: Lessons from India, Models in Corporate Social Responsiility/Springer

Ray Subhasis, 2006, Urban design and 'the city of the future', ICFAI Journal of Infrastructure Management

Case

Yulia Aray, 2021, Snegi: Marketing Dilemma of a Russian Social Entrepreneur, The Case Centre UK ( formerly ECCH)

Subhasis Ray, 2020, Creating Value from Waste: Lessons from Mahindra & Mahindra, Ivey Publication Canada

Subhasis Ray, 2020, Upasana: A Social Entrepreneur's Dilemma in Positioning Sustainable Fashion, The Case Centre UK

Subhasis Ray, 2020, Project Phoenix at Elgi Equipments Limited, The Case Centre UK

Sreeram Sivaramakrishnan, 2020, Ecofemme Cloth Pads: Reaching Rural Women, Ivey Publication Canada

Ray Subhasis, 2005, Corporate Social Responsibility: BP at Tanughh, Parallax Online, UK

Conference Publications

• Ray, Subhasis. 2022. Markets, marketing and left-wing extremism in India. 2022. American Marketing Association (AMA) virtual workshop. November 11, 2022

, 2021, A Place to Call Home: Entrepreneurship in Urban Slums,

, 2021, B2B marketing and the Sustainable Development Goals,

, 2017, Socially Responsble Marketing,

, 2016, Social Entrepreneurship in emerging markets,

, 2016, Subaltern women and consumption,

Book Authored

Subhasis Ray, 2014, Implementing Corporate Social Responsibility- Indian Perspectives,

Ray Subhasis, 2008, Retail Shopper behavior , Vikas Publishing House

Ray Subhasis, 2008, Role of IT in Retailing, Vikas publishing House, India

Book Chapter

Ray, Subhasis (2024), Teaching Sustainability Across Borders in Erwin, Linda et al, (eds) Transforming Business Education for a Sustainable Future, Routledge. (ISBN 9781003457763) in Irwin, Linda et al (eds) Transforming Business Education for a Sustainable future. Taylor & Francis.

Sustainable Communities and Consciousness- The Missing Link to a Low Carbon Transition in Developing Economies

Santos, N.J.C., Ray, S. (2022). Community and Market Development in India During Coronavirus: A Focus on the Migrant Worker (MW) Population. In: Shultz, II, C.J., Rahtz, D.R., Sirgy, M.J. (eds) Community, Economy and COVID-19. Community Quality-of-Life and Well-Being. Springer, Cham. https://doi.org/10.1007/978-3-030-98152-5_12 Publisher- Springer No. of author- 2

Subhasis Ray, 2022, Equal Pillars of Sustainability, Emerald UK

Subhasis Ray, 2021, Innovations in the Industrial Internet of Things (IIoT) and Smart Factory, IGI Global USA

Chinmoy Bandyopadhyay, 2021, Handbook of Sustainable Development, Business Expert Press, USA

Subhasis Ray, 2021, Digitalization of Decentralized Supply Chains During Global Crises, IGI Global USA

Chinmoy Bandyopadhyay, 2021, Handbook of Sustainable Development: Strategies for Organizational Sustainability, Business Expert Press USA

Subhasis Ray, 2021, A casebook of strategic corporate social responsibility, Springer

Subhasis Ray, 2020, Digital Promotion, Adhyayan Publisher India

Chinmoy Bandyopadhyay, 2019, Media Trust in a Digital World, Springer Nature Switzerland

Chinmoy Bandyopadhyay, 2019, Strategic Marketing for Social Enterprisesin developing Nations, IGI Global

David Marutshke, 2019, Predicting Trends and Building Strategies for Customer Engagement in Retail Environment, IGI Global

Subhasis Ray, 2016, Human Centred Management in Executive Education, Palgrave Macmillan UK

Subhasis Ray, 2015, Development -Oriented Corporate Social Responsibility, Greenleaf, UK

Ray Subhasis, 2011, CSR in Indian public sector mining companies: the case of LCM Limited, Palgrave

Articles in Newspaper

Ray Subhasis. (2023). Review of Working to Restore: Why We do Business in the Regenerative Era, by Esha Chhabra, The Hindu Business Line, May 26, 2023, https://www.thehindubusinessline.com/books/reviews/working-to-restore-why-we-do-business-in-the-regenerative-era/article66896388.ece Publisher- The Hindu Business Line No. of Author- 1 , URL